24 August 2012

Dear Facebook - what the . . .

So here's what I don't get, FaceBook - among many things - who told you we WANTED or NEEDED to display the entirety of our lives on your site?  Whose bright idea was this Timeline thing anyway?  Somebody who works for you and doesn't have enough to do but worry about the precipitous drop in your stock prices?  Or is there a twenty-something you just hired who believes the way to make a name in the company is by completely revamping the client format - so that s/he can then occupy all their time responding to confused clients who have no clue how to upload a new profile picture?

And speaking of that - I just spent - wasted is more accurate - 30 minutes trying to do just that.  All I want to do is replace the current profile pic with a new one - that's sitting on my desktop waiting for a home on my FB page.  Here's the picture - maybe YOU can get it to post!

For fuck's sake FB making it harder to do simple things is definitely NOT going to endear you to us.  At least not those of us who weren't born during the era when our laboring mothers were texting everyone about the length of her contractions!

This is something I've never understood about living in an online world - why, when something works just fine - like a program or a web site - does somebody employed by that company feel the need to tinker with or change it?  Didn't you all ever hear the aphorism about "if it ain't broke . . . "  The only thing I can figure is that it's job security for someone.  I mean, come on - learn from the lessons of "new" Coke (of course that was before the time of all the youngsters at FB).

Then too, maybe what I think isn't even the point.  Maybe you all at FB, and other social networking sites, probably never think of people my age as users.  Certainly we are not your target market.  I'm aware of that.  But guess what FB people - we DO use your site and others like it to communicate and stay in touch with people.

And really all we want is to be able to do that without having to spend half our online time figuring out how to do something as simple as change a picture.  We just want to get on the site and see what's up with our friends and family and let them know the same about us.

How about trying something radical Facebook, and just leave something that works alone, as long as it DOES work.  Think Lays Potato Chips - think Reese's Peanut Butter Cups.  You get the idea, right?  Those companies added new products, but left their big sellers alone.  And everybody's happy!

So, dear Facebook, the best I can tell you is not to mess with success.  I know, I know - you're worried that maybe you won't end up all being zillionaires before 35 after all - poor babies.  You're worried that maybe somebody even younger may come up with a way to stay connected online that will make FB seem irrelevant.  Guess what?  So what if they do?  That's how it goes.  But in the end, people will use what works for them if it does work and doesn't make them crazy in the doing.  Think Microsoft - either way you want to consider it.

Thanks for listening.

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